- What kind of fabric is it made of? What is the print and colour?
- What trims are used?
- What kind of fit does it have? High waist, low cut, boy leg, etc…?
- What ways can it be worn? Sleepwear, lingerie, in the pool…?
- What kind of special features does it have? Organic lining, hand stitching?
- How is the product mailed and how long will it take? Is it ready made or made to order?
- What size is it, or what sizes can it be made in?
Something I am really horrible at is proofreading, but it’s really very important. Last month, I had Abbey go through my listings and proof read a bunch of my descriptions. I was mortified to find that I had sentences with such horrible typo’s in them that they hardly made any sense! If you are a terrible proof reader like me, enlist a friend, boyfriend, husband, wife, grandma, brother, sister, neighbour, just someone, to read over your listings.
I’ve been pretty happy with my product descriptions, but I always want to make them better. Lately, I’ve been trying to add suggestions about how the garments can be worn – like a really cute bra could be worn under a sheer chiffon top as a statement piece, or paired with shorts on the beach for sunbathing… There is always room for improvement.
Creating a product description template will make your life simpler and easier. A template style description will create consistency through all of your listings and ensure that you don’t forget to add important information, like sizing, shipping methods, and processing times. This way, each time you create a new listing, all you have to do is edit your product description section. I have created a basic template for my listings that has a the Description first, the Sizing information, Processing time, Shipping time, and then a note about custom orders and combined shipping. Although most of this information is already in your shop policies, I know as a buyer, I’m not always likely to click on the shop policies page. I like to have all of the information in front of me.
1 Comment
Madalynne
April 5, 2013 at 4:53 pmThis is a great post! I eventually want to sell Madalynne products, whether it be garments, patterns, or books. I have thought about a lot of details about how I'm going to do this but writing my products description is something I haven't spent two seconds on. Thank you for this!