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Changes are happening at Etsy

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In March, Etsy started rolling out a series of tests with their homepage, shipping interface, and shop layouts.  If you are a frequent Etsy-user, it’s been a pretty tumultuous few months, but it seems as though decisions are finally being made.
Etsy has phased out their old homepage, which featured member-curated treasury collections, for a facebook/Pinterest-style activity feed. 
The feed-style homepage is supposed to show users content that is more in-line with their likes and favorites. That sounds good in theory, but there are some problems. The old homepage, while it was my preference, also had it’s issues. Certain sellers and members seemed to get featured frequently, while many others never had a chance to make the Front Page… 
I can’t say I like this change, personally. It’s affected many community members who had been involved with treasury teams, and has changed the way that sellers promote on-site – not entirely a bad thing, but in the lead up to the holiday rush, this can be a huge hurtle to overcome.  Like any change, there is a learning curve… I miss the old, crisp, merchandised homepage. I find the new homepage to be a jumble of random, but ultimately Etsy has the final say and based on past experience, I don’t think they are that interested in user input on the matter. The problem with this new layout is that it assumes Etsy Shoppers want to play the favoriting and following game.  If you don’t, you’ll end up with some pretty random items on your “personal” homepage (Dan just opened an account and had lots of pastel women’s clothing and some lovely dishcloth’s in his feed… maybe a sign he should wash more dishes).
What are your thoughts on the new homepage? I feel like I’ve talked about it until I’m blue in the face.  I still don’t like it, but it is what it is… I don’t love the new direction (I am still pissed about the “redefinition” of handmade), but I’ve had great success at Etsy so I’m torn.
Old vs. New Etsy Homepage

As a result of these changes, the team that I run with Kathleen has had to adapt and change… and this has actually turned out to be a pretty exciting thing! We used to just be a small treasury-making team that focused on highlighting Canadian members. We’ve re-vamped, and re-named and now hope to become a hub for Candian Etsy Sellers, and shoppers looking for the best Canadian handmade and vintage goods.

Why the focus on Canadian-Content? Canadian sellers and shoppers face a few more challenges that my friends to the south.  As a seller, there are challenges staying competitive on a global marketplace such as Etsy because my cost of running a business is so much more expensive. I have to pay customs and duties out the wazoo to have fabric imported. Postal rates are about double what they are in the US, and often come with far fewer features (like tracking)… Shoppers too often face similar challenges when buying online. Shipping an item into Canada can cost an arm and a leg not just in shipping fees, but the customs processing charges and duties as well… Plus, it’s nice to support local artists and makers. If you’re in interested in seeing some unique Canadian Finds, you can check out our facebook page or join our seller team.

I was pretty overwhelmed with the change that happened last week… it really has impacted the way that I market myself on-site as well as the way that I interact with the Etsy seller community (something I enjoy doing).  I’m glad that we’ve been able to come together as a group and reinvent ourselves.

A new project…

Baby Shower, etc.

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So…. I tried to not make this into a baby blog, but it’s really hard! It’s not every day you get to have a human being grow inside you.
I’m feeling pretty large these days. I’ve been so lucky to have a very uneventful pregnancy. Lately though my ever growing belly has really been impacting my sleep… But, last night I actually was able to stay in bed for a whole eight hours. It seems terribly unfair that biology won’t let a pregnant lady catch up on her sleep before the baby comes. I guess it’s all in preparation.
My experience of being pregnant has been nothing like what I thought it would be. I’ll be the first to admit, I had a very negative view of pregnancy. I thought my body would be wrecked, I thought I’d feel miserable for 9 months, I thought I’d feel like a stranger in my own skin! None of that has been true for me.  I’m pretty happy about how I look. I’ve been able to keep exercising and doing pretty much everything I did pre-pregnancy.  Sometimes, when I get really busy, I even forget I’m pregnant.  I’ve realized that the body is a pretty amazing thing, and I’m lucky to have genes that resulted in me not getting stretch marks 😉
One of the reasons I never really saw myself having kids is that I was so terrified of the idea of actually giving birth (oh, how I used to shudder at the thought). I don’t know if it’s a hormonal thing that happens or what, but that fear has pretty much gone by the wayside.  In fact, I’m kind of curious to see just how tough I am…!
Me at 36 weeks!
As I mentioned earlier, I had my baby shower last weekend. My two cousins (who are like my sisters) prepared it for me. They did such an awesome job! It was a fairly small gathering of family on both mine and Dan’s side. It was so nice to see everyone! My cousins did such an amazing job… we had lemon meringue pie in a jar, pineapple cheesecakes, tea and lemonade… It was pretty perfect!

Count down…

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I have this little pregnancy tracker app on my iPhone, and today it’s telling me I have 29 days to go until my due date. Seriously, where does the time go? Yesterday was my baby shower. It was so nice, just a small gathering of family. My cousins did such a beautiful job. I’ll share photos later. I feel so spoiled and loved and supported! I feel like we have everything that we need for the baby, aside from a few odds and ends. 
I still have about 12 orders to sew, but I am hoping to have all of my made-to-measure items out the door in the next two weeks. In the meantime, I have sewn a collection of ready-made items (and sleepmasks), so that I can keep my shop stocked leading up to Christmas! Already, quite a few pieces have sold, so I’m hoping that once I finish all of my orders, I can restock again. Once I am adjusted to life with the baby, I’ll resume taking made-to-measure orders again.
Cabin Fever Sleepmask

‘Doe’ French Terry & Lace Lingerie 

Flannel Sleepmask in Floral

Dapper foxes sleepmask

‘Honey’ Gold Satin & Black Lace Bra

‘Goldenrod’ Lingerie Set

‘Homestead’ Plaid & Lace Bralette

‘Sage’ Floral Bra

‘Watercolor’ Autumn Bralette (there are high waist knickers to match)

Woodland lightweight plaid and lace lingerie

‘Tea Rose’ Lingerie Set

M.I.A.

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Two weeks ago, my 7 month old laptop died.  Like, blue screen of death, no operating system, total hard drive failure, data not retrievable death. With my anti-virus software, I thought I had some sort of  back-up, but it turns out it hadn’t run since the end of JANUARY!!!  I ended up losing all of my data from the last 7 months… raw pattern files, raw photo files, etc… much of it, luckily, I’ve uploaded around the web or in emails.  I now have THREE cloud back-ups running. I will will soon be swimming in data!!
I guess the upside is, the repair was free since my computer was so new… it was just “one of those things.” But, I did have to buy a new mouse, because I threw mine against a wall in rage… We’ve all been there. 
Over the last two weeks, I tried using my old laptop, but it has no functioning USB ports and a very, very difficult to use touch pad, not to mention, no sound, and a screen that flickers in and out.  I also tried working off my tablet, which was a bit better than the laptop but typing on the touch screen gets a little trying… I am so glad to have this new laptop back. It is so fast! Great for impatient ladies, like myself.
One thing I did find was that not having a functioning computer made me super productive in the work room. I’m down to about 18 orders in queue, which means I’ll be ready for maternity leave soon. I also have almost finished a ready-made collection for fall. I’m a little nervous, since I’ve never done ready-made before, but I thought this would be a good way to keep my shop open a bit longer, and give people the opportunity to snatch up some of my items for christmas presents, since there will be no processing time, just shipping time!!!
It’s been a pretty annoying couple of weeks. Yesterday, I took the day off (I couldn’t work anyway because I was waiting on the arrival of some very important elastic!) and went plant-shopping with my mom. I wanted to add some shrubs to my front garden and move some things around.  Most of my plants have come from my mom’s garden, and by the time I planted them I had forgotten how big they would get… as a result, I had lovely hostas hidden behind towery bushy things.  I dug ’em all up yesterday and things are looking much better.  I lined our back fence with hostas and lilies. I still need to clean up my back beds, but the front of the house looks much better again.
This weekend is a long weekend here (maybe it is where you are too!). I’m looking forward to spending some time at home with Dan, and a little extra time in the sewing room!
In parting, I thought I’d leave you with some gorgeous photos of  my Tropical Lingerie Set, which were featured on Once Wed.  
Have a nice long weekend, everyone!

Photography: Laura Murray Photography  | Styling & Accessories: Jessica Gallo of Fine & Fleurie  | Local Coordination & Logistics: Anna Calzolaio | Model: Alessia Vaccaro (Indiaarie@hotmail.it) | Lingerie Set: Ohhh Lulu | Film Lab: Mammum | Hair: Marilena Panarelli U | Make-up: Simona D’agrosa (Felicia.g.doyle@gmail.com)

Maternity Leave… I don’t want to go!

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Before I started running Ohhh Lulu full time, the *idea* of maternity leave sounded like heaven…!  These days though, the thought is actually really stressing me out.  I love running my business, it takes up pretty much all of my time, so it is hard to imagine even taking a month off!
But, I will only get one opportunity to enjoy this newborn baby, so I will be taking a short break.  Starting in August, I will reduce the number of items in my shop and reduce the amount of orders I take.  I have no idea what having a new baby is going to be like (like I said before, I am clueless and without expectation), so I’m not entirely sure how much time I will take off, but I doubt I can stay away too long!  I will keep my pattern shop up and running, though I will likely not be able to get to emails as quickly as I do now. 
Dan will be taking a couple weeks of parental leave when the baby is born. I hope this will help us adjust and give him some extra time to bond with the little one.  Am I ever grateful I live in a place with parental leave for both parents… 
I did recently order a bunch of fall/winter fabrics for Ohhh Lulu. I hope that I can make some ready-made items to relaunch my shop after the baby and I get ourselves settled. I thought that would be a good way to get back into the swing of working + doting over a baby.  
I also have something up my sleeve for my pattern shop… I am working on kits that include fabrics, embellishments & elastic / notions. I am going to first do kits for the Jasmine,  Bambi, Grace, Jane, and maybe Lola… maybe also Brigette, Ava, and Giselle. Kits will be few of a kind and will include everything you need, except the pattern, thread, and needles. I am working on labels, content tags, etc now… but I do hope to have these available soon!
In the meantime, here are a few more pieces from my summer collection… I personally love the last one (and kept a pair for myself!)
Daisy

Cheetah
Vagabond

At home…

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I have to admit, I’m procrastinating a little bit. It’s one of those mornings (weeks… months…) where I have so much to do, I don’t know where to start, so I’m taking a moment to blog!
I had my first big magazine feature. My Cabin Fever knickers were featured in the August issue of Elle Canada, which was super amazing! It’s just a small little blurb, but it’s still very exciting. It’s been a dream of mine to see my brand in a fashion magazine. A big thank you to Elle Canada for reaching out to Canadian Brands.
While Dan was off work the other week, he finished painting the baby’s room and assembled all of our new furniture.  Yesterday I went to my cousin’s place to go through some of her old baby stuff.  I came home with a car-load of clothes, rockers, toys, etc., etc..  I’m trying not to accumulate too much stuff. I have no idea what we will need. I’ve been trying to ask parents what they couldn’t live without when they had small children, and have been trying to get some of those things… I feel pretty clueless, when it comes to what I need. I actually had to ask what receiving blankets are for… I figure it’s ok to be a clueless mom-to-be, as long as I’m not afraid to ask!
I still have lots of baby-crafting to do. I’ve made about a dozen cloth diapers, but need to get more flannel. I also need to make curtains and a few other odds and ends. It’s nice being able to slowly work at putting together the baby’s room… I’m getting excited to finally see the baby in it!

We got our first “harvest” this year from our vegetable garden – about a cup of beans.  I’ve tried growing tomatos and cucumbers in my garden previously, but never had much success with them. This year we put in a raised, square foot garden and it is doing incredible! We will have cucumbers and tomatos soon… and potatos, carrots, letuce, peas, more beans, onions… All from a 4’x4′ garden! Oliver is stunned at how fast it’s grown – look at that face!

We had a pretty busy, but very fun weekend.  On Saturday, we went out bowling with friends. I am a terrible bowler… Dan, on the otherhand, is actually pretty good. I did manage to get two strikes!  Then, on Sunday my best friend, Abbey and her boyfriend came up to visit for the day. We bbq’d, went out for coffee, and walked along the waterfront.  It was nice to have a weekend with very little work… Though feel pretty exhausted now!

New Patterns! The Zooey Bikini Top & Bottoms

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Last night, I finally listed those new patterns I’ve been talking about! Here is the Zooey Bikini! This one is my personal favourite… You can purchase the pattern either as a set or the top and bottoms separately.  
Bikini with Side-tie Bottoms

Bikini with Bow Bottoms!

This is the Zooey Bikini Top. I must say, I LOVE PRINCESS SEAMS. Why? because they make fit alterations so easy! Plain old darts tend to work themselves into points and are not so great for anyone above a C cup. With a full bust seam, you can get more contouring, and I find, that it looks better than just a bust dart. You will see many bikinis with no bust seam lines, but those are really best for very petite ladies.  I personally have just upgraded my pregnancy-boobs to a (*gasp*) G cup, so that just doesn’t work for me. With a little pattern alteration, I can easily make this bikini top fit my ample bosom (full disclosure, I am still a petite lady, ladies with a band size 36+ will need to do more alteration than someone like me, who has a 30-32+ band).  In fact, I made one to wear when i went on vacation… but we had such terrible weather it didn’t make it out of my suit case! Even more petite ladies will find that bust seams are easy to adjust to get a good fit.

The coordinating bottoms can be sewn two ways – side-tie or with an asymmetrical bow. The pattern will show you how to make lined bikini bottoms, but this pattern makes a great bikini cut panty too! I’m planning a pattern hack in the near future to show you how to do that.  This pattern is quite different from the Jane pattern.  The Jane pattern is a similar cut, but is exclusively for woven fabrics.  The Zooey Bikini Bottoms are for stretch knits only! This is my favourite style bottom. I’m actually hoping to make a few pairs of undies using this pattern for myself today.

Not going to be a PTA mom… and that’s ok.

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Earlier this week, we had a bunch of rain and some of my hydrangea’s got knocked down.  I cut a few and have them sitting in a vase in my living room… they are so pretty! I am really enjoying my garden this year. It is finally beginning to look like I know what I’m doing! Most of my plants have come from my mom or another family member, so I’ve started wtih small clumps.  Now everything is starting to expand.

So, I’ve been thinking a whole lot about this “becoming a mom” thing, for obvious reasons.  As you may remember, I’ve never had that “maternal drive” that so many women discuss feeling.  As a teenager, when I pictured my life, I pictured an old house, an artsy career, a pet, maybe a longterm partner. I am pretty much livin’ the dream. Livin’ my dream, that is. “Mom” was something I never really saw in my future.  Not that I don’t love kids… because I really do (and kids seem to really like me).  It just wasn’t something I ever gave much thought to. As I saw many of my friends and acquaintances have kids, or discuss their desire to have kids, it made me feel a little lost. I just never had that… urge, and that was something I really struggled with!
 As I get closer to becoming a mom myself, I realize I have had this very narrow view what motherhood looks like, and I’m not sure where it came from because I come from a very progressive family.  When I thought about having kids, I had this idea that I’d be giving up a major part of my life – possibly even my career. I thought that I would be doing a lot of sacrificing and driving to soccer games (ugh, I hate sports!) and PTA meetings (booooring).  I think we really idolize the archetype of the “martyr mommy” – the woman who puts everyone else before her self.  That’s what I thought I’d have to do too.
I don’t know why this was the way I thought. My mom was never your average soccer mom. She worked (and continues to work) full-time in a demanding career and was the main breadwinner in our family.  She has furthered her education. She has done so many great things… all in addition to being a mom! And a really amazing mom at that (who is now also my best friend!). I don’t feel like I missed out on anything growing up. In fact, I think I benefited from seeing a woman do all the amazing things she did, and also benefited from seeing my dad pick up the slack around the house (though my mom would argue that he still could do more lol). 
In fact, I come from a long line of awesome Mom’s.  My grandma raised 5 of her own kids, and I understand she helped raise others too, while also working as a realtor, running her own business, being involved in the local community, and eventually after her kids were grown, became an author. So many of the mom’s in my life have had these amazing lives outside of and in addition to being a mom.  That being said, I think they also faced criticism for the choices they made. I am beginning to see this myself, every time someone asks me if I will continue to work after the baby is born, or gives me a look of shock when I say I want to put my baby in day care a few days a week so I can focus on my business.
I guess I had this very singular view of what motherhood meant.  I thought “when you have kids, you stop doing other things.” Don’t get me wrong, I do expect there to be changes to my lifestyle a long the way, but the more I think about it, the more I see the benefit of being a bit of a selfish-mom as opposed to the selfless-mom. It makes me angry that despite my own experience with what motherhood looks like, there is still this prevailing view of a very narrow image of motherhood.  I think this potentially creates a lot of unhappy mom’s, or turns a lot of potentially amazing mom’s off of motherhood.
Two years ago, I wrote about my lack of maternal-drive, and it felt so good to know that there were many of you out there who felt the same way. It was also really great to hear from mom’s who were just doing motherhood the way they wanted. Whether that meant staying home, or maintaining their career.  One comment in particular, really made an impact on me.  Lady Katza said,

 “But one thing, should you decide to have children, that you SHOULD NOT do, is feel that you have to give up who you are as a person. Your life should not be about your children 24/7. This whole notion that we should “give up our dreams for our children” is ridiculous. I didn’t stop going to sci-fi conventions, or protests, or anything like that, i just take them along with me. And if you live close to you parents, EVEN BETTER! The grands will step in to help because you are working and they have time. People forget that that is what families are for. “

 My mom never drove a mini-van or was involved in the PTA.  In fact, sometimes she was too busy with work to attend every single one of my many piano recitals, and guess what? I turned out perfectly OK! I think it took me getting pregnant to realize that being a Mom won’t change who I am as a person. I’m never going to volunteer to drive a van full of kids to a soccer game… but I will happily give out piano lessons, or do arts and crafts, or go on trips to an art gallery or museum.  And that is just fine!

Ohhh Lulu Pattern Hacks: Elastic Finishes for Lingerie & Swimwear

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In my patterns, I generally glance over how to apply elastic edge finishes.  There are so many different types of elastic, and different methods of application. Here, I’m going to go more in depth into 4 different edge finishes, serger/overlock machine optional!

These are four basic finishes.  I like to use the Fold Over & Picot Elastic for lingerie edge finishes, while the Twin Stitched and Zig-Zag finishes are great for swimwear as they create a clean, but snug fitting edge.

Elastic Edge Finishes – on the outside

Elastic Edge Finishes – on the inside

Above are the basic types of elastic you may want to use for Lingerie or Swimwear.  Picot & Fold Over are best for Lingerie while plain elastic works great for swimwear.  You can buy specific swimwear elastic that is suitable for wear in chlorine – just search for “Swimwear elastic.”  I use 1/4″ swimwear elastic on my swim items, but you can also experiment with clear elastic and elastic of different widths.

Elastic comes in different weights and amounts of stretch.  Because of this, I generally do not add elastic lengths in my patterns.  I find the best way to get the most comfortable fit is to experiment with the amount of tension applied to the elastic you have.  You want the elastic to gently contour the edge of the garment and create a snug fit, but not ruche or gather the fabric underneath. You will find that if you are working with stretch knits, like a spandex swimwear fabric or cotton/lycra jersey, you will want to apply less tension than if you were working with a bias cut, woven quilting cotton. After you sew a couple samples, I think you’ll find that it quickly becomes second nature.

I have an “Anything Goes” mindset to sewing. I firmly believe that there are countless ways to sew a garment or perfect a technique.  These are a few techniques that I personally like to use, but it doesn’t mean they are the only way to do it! Experiment, try different things, and find the technique that works best for you.




Fold Over Elastic 


1. Using a zig-zag stitch, baste your FOE (Fold Over Elastic) onto the wrong side of the garment. Most of my patterns have a 1/4″ hem allowance, so I inset my FOE. When you are basting, apply slight tension to the elastic – this means you gently pull on the elastic while stitching it down.  You’ll see that the fabric very slightly “shrinks” under the tension.  I find it’s best to experiment on mock-up garments to see how much tension works best. After you do this a few times, it will feel like second nature.

2. Trim back any excess fabric on the right side.

3. Fold the elastic along the foldline, and top stitch down using a zig-zag stitch

4. Voila! Your edge is bound in elastic.



Picot Elastic


1. Baste your picot elastic onto the right side of the fabric using a zig-zag stitch. The picot, or decorative edge of the elastic should be pointing in towards the fabric.  As you baste, apply a slight amount of tension to the elastic.


2. Trim back any excess fabric. Turn the elastic under, towards the wrong side and zig-zag stitch down.

 3. That’s it!



Plain Elastic Edge Finishes with Twin or Zig-Zag Stitching
1.  Baste the elastic to the wrong side of the garment using either a zig-zag stitch or your serger/overlock machine. Apply a slight amount of tension to the elastic – you can see in the photos below how the elastic slightly “shrinks” down the edge, which will create a snug fit.

2. Fold elastic under and top stitch down. You can either use a Twin Needle or a Zig Zag Stitch. If you’ve never used a twin needle before, it is really easy and creates professional results! Your sewing machine should come with a detachable peg that can be inserted into the top of the machine to put a 2nd spool of thread.  Insert your twin needle, and make sure your sewing machine is set to stitch a straight stitch.  Thread your machine as you normally would, but use two spools of thread.  This stitch will create two lines of straight stitching on the front, with a zig-zag on the back. It is super stretchy, and perfect for stretch edge finishes.
Sewing Machine threaded for Twin Needle
Stitching with a twin needle
Elasticized, twin-stitched edge finish
Elasticized, zig-zag stitched edge finish

So, there you have it. Those are some basic techniques for applying different types of elastic.  I hope you find these helpful!

Glad to be home!

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I love camping. Camping is just the best. Camping makes you really appreciate being home again.  
We got to Restoule Provincial Park late in the afternoon on Tuesday and arrived to decent weather. Not too hot, not too cold.  Wednesday was pretty nice for most of the day, but then it started to rain. And it rained and rained and rained.  We spent Thursday driving around; took a trip to North Bay and had lunch at a place called the Urban Cafe, where we stopped and had lunch on our honeymoon.  We went to the Commanda General Store museum and had coffee with a local and ‘toured’ the museaum. We did a lot of reading and napping, and although we didn’t get out hiking as much or down to the beach, I do feel well rested… but very glad to be home in my nice, dry, mosquito-free house!
Dan looking out over Stormy Lake

The most beautiful place in the province, if you ask me!

Large and in charge. Staying positive despite the damp weather!

Rain clouds coming in over the lake

Dan still has three days off, which is super-nice because I like spending time with that guy.  Today he’s hard at work building Ikea furniture for the Baby’s room, and yesterday he finished painting.  We went on Monday to Ikea, hoping it wouldn’t be busy, but we were wrong.  Most of what we wanted was sold out and I ended up leaving very frustrated and annoyed.  Usually I love Ikea!  We still have lots of time to get the baby’s room done, but I will be glad to get it out of the way and I think it will make this whole “having a baby” thing feel a little more real (it still feels like a fairly abstract idea to me).  I hate feeling like I’ve left things until the last minute. I keep having this day-dream/nightmare that the baby comes early and we haven’t done anything to get ready and the baby (who can talk in my dreams) gets mad at me and says I’m a bad mother (funny and very annoying).  Dan and I both work so much that it’s hard to find the time… I’m glad Dan has had this time off to take over some of the prep-work. It’s a load off my shoulders!